In the continual drive to increase sales, millions are invested in marketing activities to attract more customers. But so much of this is wasted if a sales team is not totally motivated to achieve their …
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The Audit Commission has been roundly criticised by the new Coalition Government for ‘a regime of extravagance’ that includes office pot plants, hiring a conference venue and supplying lunch time bagels at meetings they have hosted to train other public sector bodies. The overall cost of these items was £52,000, which in itself seems a large sum, but when put into context seems a lot more reasonable. For example, the £40,000 spent on pot plants actually works out at about £20 per week for each of its 37 offices.
Such expenditure brought to mind Maslow’s hierarchy of needs and the requirement to meet physiological and safety needs before we can even begin to motivate employees to reach self-actualisation by aligning employee’s own objectives to the organisation’s goals. Pot plants, newspapers, tea and coffee making facilities and the like contribute to a pleasant working environment and form a basic building block that should be in place before any thoughts of ‘engagement’ can really be considered. Consider the message: “Please go the extra mile for us, but by the way, we won’t help make the environment you spend most of your week in a pleasant one”. Not a particularly engaging message is it? No amount of engagement plans overlaid onto this will make a difference, the die is cast. Read the full story »
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In the continual drive to increase sales, millions are invested in marketing activities to attract more customers. But so much of this is wasted if a sales team is not totally motivated to achieve their …
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