There is no doubting the value of vouchers as a motivational tool, but are they really effective?

How do you measure effectiveness? With regular store vouchers, the simple answer is you can’t very easily. You can conduct surveys and revise your voucher lists in response to this, but of course you only receive feedback from those who respond.  This creates an issue as you have no way of telling if the employee is using the voucher, and therefore appreciating the reward. Is the reward suitable or is it languishing at the bottom of a drawer somewhere? You might be spending thousands on Homebase vouchers, without realising that your staff actually want to shop in Topshop – completely devaluating the reward, and even demotivating your staff! [Read more...]